Australian Eyewear Made Circular.
Our Brands
Sustainability starts here.
Our mission is to transform the Australian eyewear industry with a fully circular platform. We’re leading the way by collecting, recycling, and remaking end-of-life eyewear and optical materials into stunning new designs that inspire change and reduce waste.
The future of eyewear.
We've created Australia's first true circular ecosystem for optical frames, believing there's already enough material in circulation to create beautiful eyewear without relying on virgin plastics.
By collecting unwanted frames, reclaiming their materials, and crafting them into premium new designs, we're proving that sustainability and luxury can work hand in hand.
Our commitment is simple.
Revolutionise the eyewear industry by closing the loop on waste, and create exceptional frames that stand the test of time.